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Olympic Memories

2/27/2014

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Helene and I were talking with some friends about the Winter Olympics this week and how much we all enjoyed them this year. This year was quite a spectacle. After weeks of coverage which included all the classic emotions of triumph and heartbreak, stunning performances and crashes, there was also a bunch of controversy that was mixed in as well.

I was also surprised to hear how much the moms were still talking about the P & G commercial that showcased moms and their kids. They were all blown away by it and I have to believe, are now die hard P & G consumers. The spot is a celebration of mothers helping their children every step of their lives.    The mothers, who from the beginning are there to encourage their children to rise to their feet and then continue on to greatness,

These ads are not the kind where athletes tell you to buy specific products because they will make you cleaner and happier.  They are the kind that opens up your heart with powerful images of motherly love. But I'm sure the ladies are now opening up their purses as well.    see the ad

I was also reminded that this was the latest tear jerker commercial from P & G.  During the 2012 Olympic Games they produced another commercial that honors mothers for everything they do. It also played the theme that a mother’s job is the hardest in the world, but it is also the best in the world.          see the ad

Much like Anheuser Busch and Doritos have done at the Super Bowl. P & G has now become, the king of marketing for the Winter Olympics. The commercial that the moms are all waiting for.

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