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Bad Move

11/25/2014

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Here we go again; another major company is ready to make a huge mistake in their marketing campaign. I might not be in the demographic age group that the company is trying to reach, but as a consumer of their products I hope this will become a public relations disaster.  Especially if there is no Super Bowl Commercials shown this year, I do have a soft spot.

Budweiser is retiring its iconic holiday Clydesdale horse commercials amid declining sales and intense competition from craft beers, according to a report published on Sunday in The Wall Street Journal.

The move comes as part of Budweiser's broader efforts to convince 21-to-27-year-olds that its beer is still relevant. The brand plans to tap into millennials' vampire obsession (red "Bloodweiser" has appeared at selected bars), make YouTube-friendly commercials and sponsor music festivals and shows, such as the Made In America Festival with Jay-Z.

The Budweiser Clydesdales were introduced in 1933 to celebrate the end of Prohibition, according to the beer's website. Since then, the horses have been a dominant feature of Budweiser advertising, major sporting events and even presidential inaugurations.          The Source


And from the Perv Report 

BOSTON (CBS) – A Boston man faces a laundry list of charges he allegedly stripped naked, climbed into the ceiling of a woman’s bathroom, fell onto the floor and assaulted an elderly man at Logan Airport.

Massachusetts State Police said Cameron Shenk, 26, walked into a Terminal C women’s bathroom, removed his clothes and climbed into the drop ceiling just before 12 p.m. on Saturday.      More



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