Here we go again; another major company is ready to make a huge mistake in their marketing campaign. I might not be in the demographic age group that the company is trying to reach, but as a consumer of their products I hope this will become a public relations disaster. Especially if there is no Super Bowl Commercials shown this year, I do have a soft spot.
Budweiser is retiring its iconic holiday Clydesdale horse commercials amid declining sales and intense competition from craft beers, according to a report published on Sunday in The Wall Street Journal.
The move comes as part of Budweiser's broader efforts to convince 21-to-27-year-olds that its beer is still relevant. The brand plans to tap into millennials' vampire obsession (red "Bloodweiser" has appeared at selected bars), make YouTube-friendly commercials and sponsor music festivals and shows, such as the Made In America Festival with Jay-Z.
The Budweiser Clydesdales were introduced in 1933 to celebrate the end of Prohibition, according to the beer's website. Since then, the horses have been a dominant feature of Budweiser advertising, major sporting events and even presidential inaugurations. The Source
And from the Perv Report
BOSTON (CBS) – A Boston man faces a laundry list of charges he allegedly stripped naked, climbed into the ceiling of a woman’s bathroom, fell onto the floor and assaulted an elderly man at Logan Airport.
Massachusetts State Police said Cameron Shenk, 26, walked into a Terminal C women’s bathroom, removed his clothes and climbed into the drop ceiling just before 12 p.m. on Saturday. More
Budweiser is retiring its iconic holiday Clydesdale horse commercials amid declining sales and intense competition from craft beers, according to a report published on Sunday in The Wall Street Journal.
The move comes as part of Budweiser's broader efforts to convince 21-to-27-year-olds that its beer is still relevant. The brand plans to tap into millennials' vampire obsession (red "Bloodweiser" has appeared at selected bars), make YouTube-friendly commercials and sponsor music festivals and shows, such as the Made In America Festival with Jay-Z.
The Budweiser Clydesdales were introduced in 1933 to celebrate the end of Prohibition, according to the beer's website. Since then, the horses have been a dominant feature of Budweiser advertising, major sporting events and even presidential inaugurations. The Source
And from the Perv Report
BOSTON (CBS) – A Boston man faces a laundry list of charges he allegedly stripped naked, climbed into the ceiling of a woman’s bathroom, fell onto the floor and assaulted an elderly man at Logan Airport.
Massachusetts State Police said Cameron Shenk, 26, walked into a Terminal C women’s bathroom, removed his clothes and climbed into the drop ceiling just before 12 p.m. on Saturday. More
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