Budweiser is retiring its iconic holiday Clydesdale horse commercials amid declining sales and intense competition from craft beers, according to a report published on Sunday in The Wall Street Journal.
The move comes as part of Budweiser's broader efforts to convince 21-to-27-year-olds that its beer is still relevant. The brand plans to tap into millennials' vampire obsession (red "Bloodweiser" has appeared at selected bars), make YouTube-friendly commercials and sponsor music festivals and shows, such as the Made In America Festival with Jay-Z.
The Budweiser Clydesdales were introduced in 1933 to celebrate the end of Prohibition, according to the beer's website. Since then, the horses have been a dominant feature of Budweiser advertising, major sporting events and even presidential inaugurations. The Source
And from the Perv Report
BOSTON (CBS) – A Boston man faces a laundry list of charges he allegedly stripped naked, climbed into the ceiling of a woman’s bathroom, fell onto the floor and assaulted an elderly man at Logan Airport.
Massachusetts State Police said Cameron Shenk, 26, walked into a Terminal C women’s bathroom, removed his clothes and climbed into the drop ceiling just before 12 p.m. on Saturday. More