The Twitter Battle between Boston’s Sam Adams Brewing Company and Atlanta’s SweetWater Brewing Company was one of the best bets going into Super Bowl Game. After all, who cares about what the respected Governors of each states individual Bets were!
Boston Clam chowder versus Brunswick Stew, Boston Cream Pie Cupcakes versus Chocolate-Covered Blueberries, or the Apple Pie from an orchard in Northern Georgia against Apple Cider Doughnuts, really?
The Bet between the two brewers was the one that intrigued me. Atlanta-based beer company Sweetwater Brewery made a bet with iconic Boston-based brewery, Sam Adams, over the Super Bowl. The stakes: the losing brewery would have to create a beer honoring the winning team, complete with naming rights and commemorative can. I don't think it was that far of an exaggeration to say that this was the most high-stakes Super Bowl bet ever placed by a company.
SweetWater made good on the bet a few days ago. The commemorative limited edition SB51 Patriot Pale Ale was released last week. It was described as “a soul-crushing pale ale that will leave you feeling deflated.”
The problem is, there were only 100 of the commemorative cans released. When I heard the news, it had me thinking that SweetWater was a lot like the Falcons, not thinking about the end game. I’m sure that they missed out on the huge potential. Producing and marketing a large run of that beer to all the Patriots Fans up here in NE.
I still will give some credit to Sweetwater for doing a good job with their end of the bet, and producing a really nice collectable empty can. I say empty can because the only chance I have of ever seeing one in life, it will surly be empty.
Boston Clam chowder versus Brunswick Stew, Boston Cream Pie Cupcakes versus Chocolate-Covered Blueberries, or the Apple Pie from an orchard in Northern Georgia against Apple Cider Doughnuts, really?
The Bet between the two brewers was the one that intrigued me. Atlanta-based beer company Sweetwater Brewery made a bet with iconic Boston-based brewery, Sam Adams, over the Super Bowl. The stakes: the losing brewery would have to create a beer honoring the winning team, complete with naming rights and commemorative can. I don't think it was that far of an exaggeration to say that this was the most high-stakes Super Bowl bet ever placed by a company.
SweetWater made good on the bet a few days ago. The commemorative limited edition SB51 Patriot Pale Ale was released last week. It was described as “a soul-crushing pale ale that will leave you feeling deflated.”
The problem is, there were only 100 of the commemorative cans released. When I heard the news, it had me thinking that SweetWater was a lot like the Falcons, not thinking about the end game. I’m sure that they missed out on the huge potential. Producing and marketing a large run of that beer to all the Patriots Fans up here in NE.
I still will give some credit to Sweetwater for doing a good job with their end of the bet, and producing a really nice collectable empty can. I say empty can because the only chance I have of ever seeing one in life, it will surly be empty.
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