Boston Clam chowder versus Brunswick Stew, Boston Cream Pie Cupcakes versus Chocolate-Covered Blueberries, or the Apple Pie from an orchard in Northern Georgia against Apple Cider Doughnuts, really?
The Bet between the two brewers was the one that intrigued me. Atlanta-based beer company Sweetwater Brewery made a bet with iconic Boston-based brewery, Sam Adams, over the Super Bowl. The stakes: the losing brewery would have to create a beer honoring the winning team, complete with naming rights and commemorative can. I don't think it was that far of an exaggeration to say that this was the most high-stakes Super Bowl bet ever placed by a company.
SweetWater made good on the bet a few days ago. The commemorative limited edition SB51 Patriot Pale Ale was released last week. It was described as “a soul-crushing pale ale that will leave you feeling deflated.”
The problem is, there were only 100 of the commemorative cans released. When I heard the news, it had me thinking that SweetWater was a lot like the Falcons, not thinking about the end game. I’m sure that they missed out on the huge potential. Producing and marketing a large run of that beer to all the Patriots Fans up here in NE.
I still will give some credit to Sweetwater for doing a good job with their end of the bet, and producing a really nice collectable empty can. I say empty can because the only chance I have of ever seeing one in life, it will surly be empty.