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How Narragansett Became Cool Again
The 125-year-old Rhode Island lager is having a comeback and is now winning over New York's cool kids. When Mark Hellendrung bought the Narragansett beer company in 2005, close to nobody drank the 125-year-old New England lager.
Gone were the glory days of the 1960s, when the beer was the official sponsor of the Red Sox, produced up to two million barrels a year, and ran its brewery at close to capacity to meet demand. Narragansett so symbolized New England that eccentric shark hunter Quint in Jaws literally crushed it in a now iconic scene. More
The 125-year-old Rhode Island lager is having a comeback and is now winning over New York's cool kids. When Mark Hellendrung bought the Narragansett beer company in 2005, close to nobody drank the 125-year-old New England lager.
Gone were the glory days of the 1960s, when the beer was the official sponsor of the Red Sox, produced up to two million barrels a year, and ran its brewery at close to capacity to meet demand. Narragansett so symbolized New England that eccentric shark hunter Quint in Jaws literally crushed it in a now iconic scene. More
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